In a late Friday electronic mail, X CEO Linda Yaccarino introduced the launch of a brand new “video tab” characteristic (resembling a TikTok-style infinite scroll, in line with a supply at X) and an X-exclusive actuality collection, known as The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.
This announcement comes shortly after a gathering of X companions and shoppers on the New York workplace on Tuesday, whereas Yaccarino works to retain advertisers and content material creators — each very important to the platform however steadily fleeing as a result of habits of its proprietor, Elon Musk.
Yaccarino added that Purce and Ohanian got here to the workplace to share extra concerning the upcoming premiere of The Offseason — which is ready to go reside October 18. X has been securing content material offers with creators like MrBeast and celebrities like Don Lemon (who’s now suing Musk after his present was canceled) aiming to strengthen its pivot to video and problem YouTube as a video-hosting platform.
The Offseason is produced in partnership with actuality TV producer Alex Baskin (who produced Vanderpump Guidelines), and Field to Field Movies (Drive to Survive), alongside Ohanian, in line with Selection. The present focuses on 11 nationwide ladies’s league soccer gamers throughout their low season, dwelling collectively for 2 weeks in Miami, providing “uncensored entry to their private tales, interpersonal relationships and on-field journey.”
Ohanian and Yaccarino additionally promoted his ladies’s monitor occasion Athlos in different posts, saying that on Thursday evening will probably be streamed reside from New York Metropolis on X.
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