YouTube creators The Strive Guys declare they’re on-track to succeed in profitability, with subscriptions to their three-month-old, ad-free service 2nd Strive now accounting for 20% of the corporate’s income.
These numbers imply The Strive Guys, recognized for testing out completely different experiences, stay reliant on different income streams, together with YouTube promoting. However in an interview with CNBC, co-founder Zach Kornfeld stated the service is exceeding expectations they usually intention for it to change into their largest supply of cash.
The event follows a tough couple of years for The Strive Guys, after one in every of its co-founders was caught having an affair with an worker, damaging the group’s relationship with advertisers.
“We received to a degree the place it price extra money for us to make the reveals our viewers liked than we received in from YouTube,” Kornfeld advised CNBC.
One other group of standard YouTubers launched a separate subscription service, Watcher Leisure, earlier this yr, scary fan backlash over plans to restrict the quantity of episodes launched free of charge.
